It
is the responsibility of every individual to play its role for the betterment
of the society and bring out the society to the right path. Our media is
playing its role to some extent. Some of the examples are mentioned below:
Chal Parha: It is an educational
campaign which is creating social awareness in our society. “In this show,
shehzad Roy traveled across 80 cities in Pakistan and visited more than 200
government schools. In each episode the show highlight an issue from public
schools for example, corporal punishment, medium of instruction, population,
textbooks, curriculum, teachers etc.” Because of this show we came to know that
what is going on in the government schools. Because of this non-governmental campaign,
recently a law has been passed named Prohibition of Corporal Punishment Act of
2010. People are influencing by the Roy’s initiative and accepting the
importance of education.
Zaib
un Nisa:
This
drama educate the society about the women’s right of Divorce which constitution
of Islamic Republic of Pakistan has given them. Usually girls do not read their
marriage form what we call “Nikah nama” and does not aware about their rights
which constitution of the state grantees them for their safety in their
matrimonial life. This was the decent initiative for bringing the positive
change because that awareness would help to strengthen our women.
Using sim without proper documentation is crime: This public service
message is an example of bringing out positive social change in the society. It
can help in reducing the use of mobile sims which are illegal or that would
help in prevention of terrorist acts.
Hum sub umeed say hain: It is a political
satire show, which features funny segments on Pakistani political issues. The
program mostly creates awareness in public. Due to the general elections of
2013 they started to educate the masses to vote the right person. In recent one
of the episode they discuss that when we hire a driver for our car we first
examine his skills so, how we forget to examine the skills and leadership
qualities of a person who we choose as our representative
or ruler.
Coca Cola Ad: Coca Cola has recently launched a CSR-inspired
marketing campaign that promotes the idea of sharing happiness by being
socially responsible. The ‘Crazy for Good’ campaign is a worldwide project that
encourages individuals to perform random acts of kindness for people around
them, so they can spread happiness and good in society on a micro and macro
level. This is the positive initiative to educate public about sharing
happiness with others.
Zara Sochiye: “Taleem ko vote do”
geo television network’s campaign “Zara Sochiye” is creating awareness in the
society regarding the importance of education. It brings Different concepts in
which they emphasis in getting the education for the betterment of society. Their
recent campaign is to persuading people that cast your vote to those who have
education in their manifesto because only education can change our fate.
Vital Tea Ad : we all are witnessed
that commercials of vital tea are mostly based on the positive concepts to
bring the social change in the society .
the commercials have moral message for the viewer such as their commercial in
which they gave the message to the mother in laws and their daughter in laws
that without giving respect to each other you cannot except for the respect
from others. Similarly, their message for the positive approach that fake
degree does not give you
that knowledge that you learned from books.
Kafir Drama: This drama broadcast from the ARY drama that discussed
about the societal issues but emphasis that everyone should fight for their
rights and keep faith in Allah. The drama revealed that only Allah Almighty has
the power to take best revenge, men does not have power to do so.it was the
initiative to bring out change in society that those people who unfortunately
victimized by the evil in our society have right to
fight for the justice and live a respectable life same as others.
Extras Mango People Drama: This Sitcom extras always
have positive message of the viewer such as in one of its episode they persuade
people that you should not save your private stuff in your mobile phones because that can be
harmful in case your cell misplaced or stolen or robbed by someone.
Smoking is injurious to
health: This public service message is the
positive step to persuade youngsters to forbid the smoking which dangerous for
smoker’s health as well as the non-smokers. As science has proved that smoking
cause cancer so, it is good initiative to educate public about the things which
are harmful for their lives.
