Pakistani culture has influenced by other cultures
and adopted their traditions in such a way that we can’t easily feel the
distinction of our culture from others adopted norms.
We usually blamed the media either it is
foreign or Pakistani for diffusion in Pakistani culture of western culture.
Everyone very simply alleged media for destroying the culture as it become commercialized,
using its power of freedom of speech and expression illegally but at the same
time we witness that this diffusion of culture which is become possible only
through media has played vital role in bringing positive role in society along
with the negative impact of other cultures.
We know very well that
our religion Islam has given equal rights to men and women but unfortunately
our society lacks this equality in every professional grounds of society. While
in this case Pakistani media is playing vital role to bring Pakistani women at
the level of men in every field. For example, Women
are allowed to play sports in the open and are allowed to vote, drive and do
anything they like
Education sector has
been boosted up, apart from that Judiciary has recently taken keen interest in
people’s difficulties and now the courts accept petitions for Sue, a concept which
was unheard few years back. We witness the impact of cultural influence in
legislative level that recently passed the Prohibition of Corporal Punishment
Act 2010, the Reproductive Healthcare
and Rights Act, 2013 and many more.
On the other hand, the
negative influence is more evil that rusted the roots of our society. The
excessive of westernization has wiped off the typical Pakistani culture. The number
of practicing Muslims has decreased. Nowadays far less number goes to mosques
than it did a decade back. While Pakistani kids are
starting to adopt their religious activities, i.e. many kids say 'namaste' and
“ hello” instead of “Asalam o Alaikum” because of watching Hollywood and
Bollywood movies and dramas. The extended and nectar joint family system, a
birthmark of Pakistani culture, has gradually died away. The young generation
rarely cares for their old parents and so, sadly, old age houses have been
established, example Edhi home center. Obsession with English is so much that
many Pakistanis, who speak and write English well, are unable to understand Urdu.
Speaking foreign languages becomes status symbol instead of skills.
In addition, Pakistani
media is step ahead to this; intimate scenes are becoming more common in TV
programs. Even our Lux Style Awards depict the western style of dressing and
decor. The print medium was depicts the westernization in catalogues,
magazines, billboards etc. that clearly show the impact of westernization all
over Pakistan. Magazines and certain TV shows discuss extremely open issues
that are out of the scene if people take into account our culture, tradition
and religious values. The wedding ceremonies in Pakistan are having Indian
songs, dance steps, and even some of their rasams are practiced in Pakistani
weddings. In the near future there may be time when teenage girls would ask
what “lathe ki chadar” is.
The meal preferences have
changed from Chapatti and rice to Subway, KFC and McDonalds. Instead of
traditional drinks, Pepsi and coke have penetrated the homes. Demand for
pornography has risen and so have the rape rates. That is all and even more
which we are gifted after accepting international cultures.
Media representatives and
government are requested to take appropriate measures to handle this worst
situation and make media policy that should be followed by all channels because
our youth is an asset. To minimize and resist the effects of foreign channels,
it is suggested that our channels should be strengthened and telecast programs
with better content. Our channels should produce and broadcast quality programs
that could help in the promotion of Pakistani values and traditions and improve
the image of Pakistan at international level.do not rap the Pakistani culture
with other international cultures.
